Join us in marketing world-class creativity apps to millions of people.
Appostrophe is a mobile app development company creating easy-to-use design tools that unlock people's creativity. Our portfolio consists of top-listed apps such as SCRL, Text Art, and Add Text that are used and loved by millions of people worldwide. We’re a small, ambitious team that enjoys working together in central Stockholm and are looking for more like-minded people to join our mission.
We are looking for a talented and experienced App Store Optimization (ASO)/Apple Search Ads (ASA) Specialist to be responsible for the App Store product pages, keyword optimization, and Apple Search Ads campaigns for an app portfolio with millions of monthly App Store impressions.
What you will do
Strategize, create, and continuously optimize App Store product pages to improve visibility, conversion rates, and user acquisition.
Implement best practices for app descriptions, titles, keywords, and visuals to enhance discoverability and user engagement.
Conduct A/B testing and analyze performance metrics to refine and iterate on page elements for maximum impact.
Conduct keyword research and implement optimization strategies to improve organic search rankings.
Develop and manage Apple Search Ads campaigns to drive app installs and maximize ROI.
Analyze performance metrics and generate reports to inform decision-making and optimize ASO/ASA efforts.
Stay updated on industry best practices, algorithm changes, and emerging technologies related to ASO/ASA.
Collaborate closely with product, marketing, and development teams to align ASO/ASA strategies with broader business objectives.
Communicate effectively to share insights, progress updates, and optimization recommendations with stakeholders at all levels.
You should have
Proven experience in ASO/ASA with a track record of successfully managing App Store product pages and Apple Search Ads campaigns.
Strong understanding of App Store optimization techniques, including keyword research, metadata optimization, and A/B testing.
Proficiency in analyzing data and using analytics tools to measure campaign performance and derive actionable insights.
Up-to-date knowledge of industry trends, best practices, and algorithm changes related to ASO/ASA.
An ability to communicate insights, strategies and results clearly and effectively to internal stakeholders.
An ability to work at a high pace without compromising quality.
A can-do attitude. Be a self-motivated problem solver with an eye for details and an internal drive for excellence.
We don't do work for hire. We're also completely self-funded (and profitable), giving us the freedom to work on whatever we believe the most in.
We work on multiple products
We don't stand and fall with one idea. Instead, we operate multiple apps in the photo editing space, and constantly experiment with new, related concepts.
We work on fun products
We get to combine our creativity with our interest in technology when creating products that are loved and that we can be proud of.
Workplace & culture
We’re a young and growing company, working in-person together in the heart of Stockholm. We believe working together closely and collaborating across all disciplines is key to coming up with fresh ideas and solving difficult problems. We are passionate people that care deeply about our crafts and making products that people love and appreciate. We strive to hear everyone’s voice and creative ideas, and to create an environment where we all can learn and grow professionally.
Appostrophe is a Stockholm-based developer of popular mobile applications. We develop our own products—mainly graphic design tools for iOS—and distribute them across millions of users. As a small, self-funded team, we are able to move fast and in the direction we find most promising. With multiple top-listed, fast-growing apps in our portfolio (and more to come!) we're looking to grow our team.